What is Search Engine Optimization
The significance of oxygen for human life and other living creations is how much important, you know better. Their survival is based on Oxygen. Without it, there is no survival.
In simple words, SEO plays role of oxygen for your website and business. To survive and live in the search engine, SEO is necessary for your site.
SEO is the short term of “Search Engine Optimization”. There are dozens of SEO definition explained by leading marketers and bloggers from the worldwide.
SEO By SEO Experts
Here I sum up all those definitions of SEO which are derived by them from time to time.
Wikipedia
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results ----- often referred to as “natural”, “organic”, or “earned” results.
Source: Wikipedia explains SEO.
Search Engine Land
Whose know better to SEO then Search Engine Land. Search engine land says:
“SEO stands for “Search engine optimization”. It is the process of getting traffic from the “free”, “organic”, “editorial” or “natural” search results on search engines”.
Source: Search Engine Land defines SEO
Moz
SEO is a marketing disciplined focused on growing visibility in organic search engine results. SEO encompasses both the technical and creative elements required to improve ranking, drive traffic and increases awareness in search engines.
Source: Moz Explains SEO
In another article, Moz defines the SEO in the following way.
“Search engine optimization is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
Webopedia
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine – including Google, Bing, Yahoo and other search engines.
Source: Webopedia about SEO
HubSpot
SEO refers to the techniques that help your website rank higher is organic search results, making your website more visible to people who are looking for your brand, product or service via search engine like Google, Bing and Yahoo.
Source: SEO by HubSpot
The process of maximizing the numbers of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine page.
Detailed Analysis
Before going into detail discussion and deeply analysis, I clear it that all the above referred sources are the authority in blogging. The whole world learns from them on SEO and other elements of blogging. Google is the largest search engine of the world which is used by 80% of the internet users.
One point you may be noted in all above referred SEO definitions that even a single source didn’t used the word “Paid”. They emphasized on “free, natural and organic” words.
One thing which has been cleared from above discussion that SEO isn’t about paid traffic; it’s all about natural and organic. If someone is getting paid visitors, he is using black hat SEO tactics.
When you build a website or start any business, you are required to make it visible in search engine like Google, Yahoo and Bing. All the visitors and traffic which land on your site come via search engine.
When search engine index your web pages, these web pages are then appeared in search results in response of the relevant query of user. However it depends upon the search engine to decide either your web page has to be appeared on top of the list or in any position of first page.
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From above definitions, some points become very prominent, which are the objectives of SEO?
• SEO increase the visibility of your site in search engines.
• SEO ranks higher your sites in search engines.
• SEO is the source to get free, natural and unpaid traffic and visitors.
• SEO increases the both quantity and quality of traffic towards the site & brand.
What I Understand the SEO?
Search engine Optimization (SEO) is the process/ techniques / methods to increase the visibility of your website / business / product / brands in search engines (like Google, Yahoo and Bing etc) by getting organic, free, unpaid and natural traffic from search engines.
Why I Need SEO for my Site?
The maximum exposure of traffic comes from the search engines like Google, Bing and Yahoo etc. This traffic is natural, free and organic traffic and search engines like this. However there are many other traffic sources i.e. social media, paid traffic, guest postings, article directories, business directories and bookmarking sites etc. But search engines are the basic platform from where user comes to know about existence of your site.
A Case Study on Impact of Social Media and Google+ on SEO:
How Social Media Impacts Search Ranking of a Website?
Versus.
How Google+ Impact Search Ranking of a Website?
From this comparison, you will reach at this conclusion that How a search engine is more effective and fruitful as compared to social media to bring and increase the site visibility and traffic.
Now prospective of this comparison, think that how much SEO is necessary for any site. On one side, search engines are more effective and valuable to increase site visibility and its traffic, while on other side SEO is the process to increase the site visibility in search engine. There is a deep relation between SEO of your site and Search engines.
Another basic reason is this that more than 75% of site traffic comes via search engines. Among search engines, 80% traffic sends by Google to the site. Moz presented this fact in a beautiful graph.
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Although this is a separate point from this debate but it shows that Google is more fruitful as compare to other search engine. It emphasizes on creating the useful, original, valuable and unique content, which not only acceptable for search engine but also should also constructive and valuable for user. If user isn’t satisfied then your content is also valueless for search engine.
Conclusion
From all the above discussion and facts, I reached on this conclusion that survival of online business or any website is reliable and dependable on SEO. There are different SEO techniques and methods to keep your site live and high up in search engines. I am not saying that all other traffic and visitors sources are worthless, but they are less effective and valueless as compared to search engines.
SEO is the only approach to bring quality traffic to your site from search engine in natural way. Search engines like it. Very soon, I’ll publish a complete series on SEO techniques. In every article of that series, I’ll explain in depth that which SEO techniques work well and how you can increase your site visibility and its ranking in search engine results using those techniques.
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