Importance of Domain Names & Its Impact on SEO
Do you remembered the time when you born and op ened your eyes first time in this world? Didn’t remembered? It’s okay. I also didn’t remember!
Let me tell you a general observation which you witnessed the whole life. When a baby born and opens his eyes, the first matter before his family is to decide the name for that baby. The whole family discusses different names, finds beautiful and easy names from internet and also considers suggested names from the relatives and friends.
The matter of domain name also needs the same concentration and cavernous consideration. The reason is this is the door to open your online business and it will remain the whole life. You can’t change / alter or any amendment in the domain name once you started. If you change it, it means you are throwing your all efforts, traffic, customers / visitors, internal links and backlinks, everything in Dustbin with your own hands.
To reach at accurate decision vis-à-vis selection of suitable and right domain name, it is essential to be acquainted with the importance and impact of domain name on your website optimization.
So be cool, be patience, present mind and fresh. Keep the whole project in your front or in your mind which you planned for this online business or website, now think about domain name.
How Google Impact Search Ranking of a Website
Domain is your brand. A brand is the business identification of your company. It has no doubt that a website is all about design, content, usability and users, but people want to perceive the information of your brand in domain.
When you plan to establish an online business or launch a website, domain is the foundation of it. Now you have to build the complete building on this foundation.
The Chief Executive at ZinZin (a naming and branding agency that creates powerful product and brand names), Mr. Jay Jurisich says that:
The President of Value Prop Interactive (a Philadelphia marketing agency), Mr. Jose Palomino says that:
When you decide a domain name which is also your brand, you are getting 2 in one. Your brand is in your domain and the domain is your brand’s identity. Choosing a branded domain name means you are providing a technique and method to consumers to know more about you. Where your domain will advertise, there your brand will also advertise.
To further explain and support the above discussion, here an example is given.
Apple is the most trustworthy and universally admired mobile and mobile accessories company. All the apple devices are under the brand of Apple flag i.e. Mobiles, computer, TVs, mobile and computer accessories etc. All these products of Apple have separate home page but you don’t need to enter a new domain from start to end.
ISP is the internet service provider agency which provides free web hosting service. If you publish your domain through ISP or any other free web hosting site, you will get URL as like www.yourisp.com/electricbycycles but when you get a registered domain name with little investment, you will get URL of your site as following.
www.electricbycyles.com
Now you decide which one is more effective? Remember! A generic address (first one) will never inspire and get your customer into confidence as seconds one does. Your own domain name furnish up a professional touch to your site. This professional touch and confidence converts your visitors into your customer. Getting a domain name, on your brand, it shows how much you are serious and build it for a long time.
The True Concept of SEO in Blogging
Domain name is your online identification. People don’t know who are you and where you are, they know you and your business through your domain name. They memorize domain through which they land on your business site. They keep in mind your domain through which they remember you. So domain is your online presence.
When we dive into the domain basics, we come to know that domain is the alternative opportunity to remember your web address.
Each computer on the internet has an IP address. This IP (internet protocol) address consists of four separate sets of numerical digits like 173.241.528.165. Now to remember this IP address is impossible for anyone, that’s why a group of computer scientists provided the alternative solution in form of domains. So domain is the online identification of your business.
Domain names very much impact on SEO particularly when you have a branded domain name. When you select a branded domain name, it not only enhances the organic search but also provides huge ROI in form of organic traffic.
When user attempts a navigational search, he makes an effort to find your website. He didn’t know your brand name, company information or domain exactly. That’s why he tries to locate your site through a navigational search. To explain and clarify this feature, let take assistance from an example.
If your brand name is CrunchBase, now user may attempts the following navigational searches…..
• Cruchbase.com
• Crunch base
• Crunch Base.com
• Crunch Ba
• Crunch
Although nobody perfectly enter the brand name but in response of my query, search engine react as following.
When a potential customers tries to attempts such navigational searches, there are more chances to get your site. But it is only possible when your domain name reflects your brand.
You can also see in your mind's eye the paybacks of branded domain name that how it is useful to obtain the organic traffic. How domain name is important and it impacts on SEO of your site.
Increase Your Blog Traffic With Simple but Effective Ways
Here I want to address an important point. It may be raise in readers mind. The point is that “Google already changed its algorithm and said that exact match domains are not beneficial in longer turn.”
Google Web Spam team ex-manager already cleared this position through a tweet.
Matt says that Google algorithm change is only effected to the extent of “Low quality” exact-match domains. It has no doubt that Google algorithm changed but SEO theory is same. You need to publish unique and useful content to satisfy your reader and visitor.
Although domain name may not be useful in ranking of your website, but it impacts on your site SEO and can provide:
• More organic search.
• High CTR.
• Confidence and trust to your customers.
• Appearance of your site in search engine result.
When the question of selecting a domain name comes, it is compulsory to keep a few points in your mind.
A domain name, once selected, can never be changed. If you will change / amend it, it means you are going back to Zero. You will drop your all ranking; lose your all traffic, visitor / customers, internal and external backlinks etc.
The question of domain importance is only live when you keep a single custom domain throughout lifetime for a single business.
The following points you should keep in your mind when you select a domain name for your business.
Domain name should be short and memorable. Too extensive and lengthy domain names are hard to memorize and spell. A short domain name can be easily remembered. There are two SEO based sites, one of the site domain names is “www.iamallaboutseo.com” and other one is www.seo.com”. Which one would you like for your site? Ball is in your court.
The co-founder and CEO of Econsultancy, Ashley Friedlein says that
There are a lots of extensions you will find on internet i.e. .com, .edu, .biz, .net, .org, .gov and .in etc. Ever extension shows some specialty in it like, .edu is for educational purpose websites, .gov is for government departments, .biz is for showbiz etc.
The 90% of the internet users when carryout a search, they type .com extension, that’s why marketer preferred to choose .com extension for your online business. Form the following graphical data; you can imagine the popularity of .com extension.
It shows that .com extensions are 75% dominant on internet. This data was summarized in 2013, now in 2017 the ratio of .com extension with other extensions is 90%. So to choose a domain for your website, don’t forget to purchase .com extension.
Create Engaging Content That Your Audience Love
Domain should be easy to spell so user couldn’t face any trouble. Always avoid confused spell, misspell, hyphens and intentionally misspelling. If your domain spell is mensexchage.com, now in reality the domain is “mens exchange.com” but when a user read it combines, it looks like Men Sex Exchange.com, which shows twice meanings. It also confuses the reader.
Similarly avoid using hyphens or common misspell. For example a domain name is 1widget.com. But a large number of users navigate as “onewidget.com”. So try to avoid misspell and confusing words in your domain as much as possible. Easy to spell domain is also easy to remember.
From all of the above discussion, facts and arguments, it clearly shows that we can’t deny from the importance of domain and its impact on your website / business.
A domain is the basic foundation on which we build our online business. Domain is online identification of online business and website. User wants to get the information of your brand and website from your domain.
Domain is the first impression which goes in visitor mind. That’s why whenever you require picking a domain name, keeps its importance and worth in your mind.
Once you build your business setup and a successful website, you can’t change your domain (foundation). If you will do it, you need to re-build a new setup from zero level.
So be cool, be patience and come with clean mind to purchase a domain. This is the foundation on which you are going to build your business or website.
If your mind is clicking with any positive point, write us in comments section. If I missed any summit, but you have in your mind, describe it in comments. Your guest posts are always welcome here.
Our support for you is always free. If you have any query in your mind or need guidance on any point relevant to SEO, Blogging, Social Media, Web designing, Programming and Affiliate marketing, contact us at naeemriphah786@gmail.com. You’ll be back to us.
If you want to see your content on our blog, send us your guest posts on the above mentioned e-mail. We’ll publish your content on our blog. However content should be unique, useful and user engaging.
Let me tell you a general observation which you witnessed the whole life. When a baby born and opens his eyes, the first matter before his family is to decide the name for that baby. The whole family discusses different names, finds beautiful and easy names from internet and also considers suggested names from the relatives and friends.
The matter of domain name also needs the same concentration and cavernous consideration. The reason is this is the door to open your online business and it will remain the whole life. You can’t change / alter or any amendment in the domain name once you started. If you change it, it means you are throwing your all efforts, traffic, customers / visitors, internal links and backlinks, everything in Dustbin with your own hands.
To reach at accurate decision vis-à-vis selection of suitable and right domain name, it is essential to be acquainted with the importance and impact of domain name on your website optimization.
So be cool, be patience, present mind and fresh. Keep the whole project in your front or in your mind which you planned for this online business or website, now think about domain name.
How Google Impact Search Ranking of a Website
Domain is your Brand
Domain is your brand. A brand is the business identification of your company. It has no doubt that a website is all about design, content, usability and users, but people want to perceive the information of your brand in domain.
When you plan to establish an online business or launch a website, domain is the foundation of it. Now you have to build the complete building on this foundation.
The Chief Executive at ZinZin (a naming and branding agency that creates powerful product and brand names), Mr. Jay Jurisich says that:
A Strong, memorable and emotionally engaging brand name is the most powerful force in your marketing arsenal.
The President of Value Prop Interactive (a Philadelphia marketing agency), Mr. Jose Palomino says that:
Business selling directly to consumers should try harder…… and perhaps spend a bit more….. On matching domain to brand. You can get away with some disparity between companies or product name and domain name with B2B, because it usually has a direct-sales component.
Branded Domain Name is Free Advertising
When you decide a domain name which is also your brand, you are getting 2 in one. Your brand is in your domain and the domain is your brand’s identity. Choosing a branded domain name means you are providing a technique and method to consumers to know more about you. Where your domain will advertise, there your brand will also advertise.
To further explain and support the above discussion, here an example is given.
Apple is the most trustworthy and universally admired mobile and mobile accessories company. All the apple devices are under the brand of Apple flag i.e. Mobiles, computer, TVs, mobile and computer accessories etc. All these products of Apple have separate home page but you don’t need to enter a new domain from start to end.
Domain Increases the Credibility of Business
ISP is the internet service provider agency which provides free web hosting service. If you publish your domain through ISP or any other free web hosting site, you will get URL as like www.yourisp.com/electricbycycles but when you get a registered domain name with little investment, you will get URL of your site as following.
www.electricbycyles.com
Now you decide which one is more effective? Remember! A generic address (first one) will never inspire and get your customer into confidence as seconds one does. Your own domain name furnish up a professional touch to your site. This professional touch and confidence converts your visitors into your customer. Getting a domain name, on your brand, it shows how much you are serious and build it for a long time.
The True Concept of SEO in Blogging
Your Domain Name is Your Online Identity
Domain name is your online identification. People don’t know who are you and where you are, they know you and your business through your domain name. They memorize domain through which they land on your business site. They keep in mind your domain through which they remember you. So domain is your online presence.
When we dive into the domain basics, we come to know that domain is the alternative opportunity to remember your web address.
Each computer on the internet has an IP address. This IP (internet protocol) address consists of four separate sets of numerical digits like 173.241.528.165. Now to remember this IP address is impossible for anyone, that’s why a group of computer scientists provided the alternative solution in form of domains. So domain is the online identification of your business.
Impact of Domain Name on SEO
Domain names very much impact on SEO particularly when you have a branded domain name. When you select a branded domain name, it not only enhances the organic search but also provides huge ROI in form of organic traffic.
When user attempts a navigational search, he makes an effort to find your website. He didn’t know your brand name, company information or domain exactly. That’s why he tries to locate your site through a navigational search. To explain and clarify this feature, let take assistance from an example.
If your brand name is CrunchBase, now user may attempts the following navigational searches…..
• Cruchbase.com
• Crunch base
• Crunch Base.com
• Crunch Ba
• Crunch
Although nobody perfectly enter the brand name but in response of my query, search engine react as following.
When a potential customers tries to attempts such navigational searches, there are more chances to get your site. But it is only possible when your domain name reflects your brand.
You can also see in your mind's eye the paybacks of branded domain name that how it is useful to obtain the organic traffic. How domain name is important and it impacts on SEO of your site.
Increase Your Blog Traffic With Simple but Effective Ways
Here I want to address an important point. It may be raise in readers mind. The point is that “Google already changed its algorithm and said that exact match domains are not beneficial in longer turn.”
Google Web Spam team ex-manager already cleared this position through a tweet.
Matt says that Google algorithm change is only effected to the extent of “Low quality” exact-match domains. It has no doubt that Google algorithm changed but SEO theory is same. You need to publish unique and useful content to satisfy your reader and visitor.
Although domain name may not be useful in ranking of your website, but it impacts on your site SEO and can provide:
• More organic search.
• High CTR.
• Confidence and trust to your customers.
• Appearance of your site in search engine result.
Considerable Points while Picking Domain Name
When the question of selecting a domain name comes, it is compulsory to keep a few points in your mind.
Domain for Lifetime:
A domain name, once selected, can never be changed. If you will change / amend it, it means you are going back to Zero. You will drop your all ranking; lose your all traffic, visitor / customers, internal and external backlinks etc.
The question of domain importance is only live when you keep a single custom domain throughout lifetime for a single business.
The following points you should keep in your mind when you select a domain name for your business.
Short and Memorable:
Domain name should be short and memorable. Too extensive and lengthy domain names are hard to memorize and spell. A short domain name can be easily remembered. There are two SEO based sites, one of the site domain names is “www.iamallaboutseo.com” and other one is www.seo.com”. Which one would you like for your site? Ball is in your court.
The co-founder and CEO of Econsultancy, Ashley Friedlein says that
Brand is the sum total of how someone perceives a particular organization.
Pick .com extension:
There are a lots of extensions you will find on internet i.e. .com, .edu, .biz, .net, .org, .gov and .in etc. Ever extension shows some specialty in it like, .edu is for educational purpose websites, .gov is for government departments, .biz is for showbiz etc.
The 90% of the internet users when carryout a search, they type .com extension, that’s why marketer preferred to choose .com extension for your online business. Form the following graphical data; you can imagine the popularity of .com extension.
It shows that .com extensions are 75% dominant on internet. This data was summarized in 2013, now in 2017 the ratio of .com extension with other extensions is 90%. So to choose a domain for your website, don’t forget to purchase .com extension.
Create Engaging Content That Your Audience Love
Easy to Spell:
Domain should be easy to spell so user couldn’t face any trouble. Always avoid confused spell, misspell, hyphens and intentionally misspelling. If your domain spell is mensexchage.com, now in reality the domain is “mens exchange.com” but when a user read it combines, it looks like Men Sex Exchange.com, which shows twice meanings. It also confuses the reader.
Similarly avoid using hyphens or common misspell. For example a domain name is 1widget.com. But a large number of users navigate as “onewidget.com”. So try to avoid misspell and confusing words in your domain as much as possible. Easy to spell domain is also easy to remember.
Final Words
From all of the above discussion, facts and arguments, it clearly shows that we can’t deny from the importance of domain and its impact on your website / business.
A domain is the basic foundation on which we build our online business. Domain is online identification of online business and website. User wants to get the information of your brand and website from your domain.
Domain is the first impression which goes in visitor mind. That’s why whenever you require picking a domain name, keeps its importance and worth in your mind.
Once you build your business setup and a successful website, you can’t change your domain (foundation). If you will do it, you need to re-build a new setup from zero level.
So be cool, be patience and come with clean mind to purchase a domain. This is the foundation on which you are going to build your business or website.
Your Feedback is Welcome
If your mind is clicking with any positive point, write us in comments section. If I missed any summit, but you have in your mind, describe it in comments. Your guest posts are always welcome here.
Our support for you is always free. If you have any query in your mind or need guidance on any point relevant to SEO, Blogging, Social Media, Web designing, Programming and Affiliate marketing, contact us at naeemriphah786@gmail.com. You’ll be back to us.
If you want to see your content on our blog, send us your guest posts on the above mentioned e-mail. We’ll publish your content on our blog. However content should be unique, useful and user engaging.
