The Simplest Ways Promote Your Business on Facebook

Shareaholic leaked the breakup of social media referrals. This observation shifted the mindset of publishers and marketers towards social media instead of organic search.

Shareaholic breakup that in Q4 of 2014, social networking sites i.e. Facebook, Twitter, Pinterest and Tumbler etc, drove 31.24% traffic to the websites in December, 2014. It was notable that Facebook was on the top of the list YouTube was at the bottom.

See the following graph, which is clearly showing the growth of share of traffic by Facebook and Pinterest was on climax.

Shareholic Data

Facebook was on dominating position with 24.63% share of traffic, Pinterest 5.5%, Twitter 0.88%, StumbleUpon 0.41%, Reddit 0.18, Google+ 0.07% and YouTube 0.04% make share of traffic to the websites in 4th quarter of 2014.

Let’s have a look at Parse.Ly report.

Parse.Ly is the largest marketing insight and data analytical online platform which delivers industry-wide analysis and trends. Parse.Ly, after analyzing the traffic sources of top 100 sites (ranked by Alexa), reported that Facebook traffic was dominant over Google+.

All these development and insights from the top analytical platforms, they are serious to promote their business on Facebook.

Although there are other social networks also effective to promote the business but insights shows clearly that Facebook has more potential and budding to shift the traffic source from search to social.

But it is easy to promote business on Facebook, when already 40 million active small business FB pages exist. Shocked!

Good news is this that Facebook itself said Thank You to only 2 Millions out of 40 M. The reason is only those 2 M are active while all others are in-active and don’t bother even to update the page regularly. That’s why Google declined to provide organic search from social media to sites.

In this article, you’ll learn that how to use Facebook to promote your business? What are those measures which are helpful to promote business on Facebook and standout your business page from the crowd of those 40 M?

Getting Started with Facebook Business Page

First of all you need to create a business page on your Facebook. This business page is your business home on social this network.

Setup a Page 

This page is a source of interaction between your business and Facebook users, so reflection of your brand must be show on this page. Use Company or business logo photo as primary photo and cover photo should be a showcase of your business.

Call to Action

A call to action button is the conversational source between you and Facebook users. So set a button i.e. message, call or e-mail, when people visit your, they’ll communicate you through this CTA. You can convert your personal account to a Facebook page.

Add Features

To make your Facebook business page more effective, add special content. First of all, turn on messaging for your page, so that when you get any message, respond at the spot. It will keep you in touch with FB user. Add services i.e. buy the product, get discount offer, get a voucher, fill the registration form etc.

Publish Content 

The basic purpose to setup a business page is to keep your user up-to-date with new products and industry insights. Share the industry related news or what your business is doing, to keep your visitor engage. Use visuals because they have more power to capture audience attention. After post published, you can pin a post to keep it at the top of page and embed a post to appear on your website.

Share Relevant Content

Facebook emphasizes on the quality of content, instead number of content which is only promotional. Create and share the engaging content that your audience love, it should be ever green and timeless. This content remains in news feed for longer period and then Facebook algorithm ensure that your content be distributed more. HubSpot categorized the ever green content as following.

When you create quality content, this is necessary to share that content at right time. Sharing without any plan you are wasting your all efforts and quality content.

Share Relevant Content at Right Time

There are several studies claiming the best point to publish on Facebook. The basic objective to publish these studies is to get more audience, like, comments and shares. This process increases the visibility of your business.

The study claims different times but 70% of them are at one page. The workweek of marketers is from Monday to Friday, but it magically happens that posting done on weekend get more exposure and visibility. It receives 2.72 interactions which is 25% more effective then post during working days of the week i.e. Monday – Friday.

This was a showcase of week days which clearly shows that Sunday is more effective and fruitful as compared to other week days. However numbers of posts are more on Monday – Friday then weekend.

Similarly time of an individual day is also very important to increase your business lead. There are different times for posting i.e. before starting work, during the lunch and after the work etc.

The graph shows that post published after the working hours / between 05:00 P.M and 01:00 A.M get more interactions. It is notable that posting during the working time i.e. 08:00 am to 05:00 pm is 62% which is highest posting rate but interaction is very low at this time. Hoot-suite case study is also a comprehensive editorial to know the best posting time of Facebook, Twitter and Instagram.

Links are better to Drive Traffic

Quintly is an online professional social media analytical tool provides you insight and analytics to help you track, benchmark and optimize your social media performance.

In 2nd quarter of 2015, Quintly has given their findings which are finalized after analyzing the 100,000 Facebook pages and 8 million posts. The company, in its blog, said that “Links and photos were the most popular post types, with photos generating the highest interaction”.

These Quintly findings clearly show that links works better as compared to video, status and other material.

There is no doubt that visuals are heavily vetted to drive traffic. Everyone was flooded his news feed with images. But Facebook changed its algorithm recently. Facebook experts breakout that to drive engagement and increase business exposure or traffic to your site, include a link with the post. People will see that link and click it.

Fred Alberti stated that posts containing purely links generate 82% more page views as compared to photos and other posts.

The reason is links create bigger thumbnails as compared to photos. You can see this in below image where I shared a link and in response, link along with large size thumbnails appeared including tile, site link and description etc. 

In this way, user has no option except to land on the webpage, of which the link is given. In case of click on link, he’ll land on the web page while in case he clicks the picture, even then he will land on your site. That’s why links are more effective and perform better to generate lead and promote your business on Facebook.

Importance of Domain Name and its Impact on SEO

Some additional tips are given below which are helpful to effectively promote your business on Facebook.

• Use keywords in “about” section.
• Post the appealing pictures.
• Use links along with photos.
• Fill in the blanks.
• Get reviews.
• Hold a contest.
• Build up your Facebook Audience.
• Offer coupon or discounts.
• Try to understand the user’s interest and then post to engage the user on your page.
• Offer a deal.
•   Publish the customer reviews on your FB page along with their pictures.
• Ask questions.
• Posts funny, positive, inspirational and motivational quotes.
• Don’t forget to post the video.

Final Words

From all of the above discussion, facts and arguments, it clearly shows that Facebook is the best and cheapest platform to promote your business and reach its visibility across the globe. The technicality that is that how we apply our mind to promote our business on Facebook?

Facebook itself providing many opportunities to promote the business paid and unpaid. You can publish your ads on Facebook which is a paid offer. On other hand, you can share unlimited posts, make unlimited fans and followers, create your own group, create a page, invite friends to like, share and comments on your page posts. All these are free ways to promote your business.

So be cool, be patience and come with fully workout plan. Facebook is the 2nd largest site and first largest social platform, visiting billions users FB per day. Ways are unlimited, audience is unlimited but it depends upon us how we promote effectively our business on Facebook.

How to Increase Blog Traffic Without Burning the Midnight Oil

Your Feedback is Welcome

If your mind is clicking with any positive point, write us in comments section. If I missed any summit, but you have in your mind, describe it in comments. Your guest posts are always welcome here.

Our support for you is always free. If you need any guidance on any point relevant to SEO, Blogging, Social Media, Web designing, Programming and Affiliate marketing, contact us at naeemriphah786@gmail.com. You’ll be back to us.

If you want to see your content on our blog, send us your guest posts on the above mentioned e-mail. We’ll publish your content on our blog. However content should be unique, useful and user engaging.